Near my house is a wonderful little used bookstore. I’ve known about it for a long time but never seemed to make it by there. My normal routes take me in the opposite directions. A few weeks ago I started attending the Friday Night Writes and was impressed. It happened to be a friend speaking that night which is what spurred me to attend.
Dog-Eared Pages is truly a book lovers haven and the owners are both great. Melanie is also a writer. You can learn more at http://www.dogearedpagesusedbooks.com/. Be sure to check out their events calender if you live in the Phoenix area.
What’s fun, too, is the variety of people they bring in for the Friday Night Writes. Last Friday was romance, historical, suspense author Kris Tualla and cover model James D. Magnnussen. (It WAS Valentine’s Day.)
Kris (http://www.kristualla.com/) spoke about Branding and Marketing Your Novel. She s poke of the importance of having something that identifies the author and the works. She writes historical romance set in Norway. She was looking for something different from all the romance novels set in Scotland. Nothing wrong with that but the idea is to stand out. Her brand is “Norway is the new Scotland” and so all her advertising includes the Norwegian flag. This includes banners, posters, address labels, mouse pads, tee-shirts, key chains, bookmarks and a long list of other items she makes available at signings and conferences.
Her latest cover model (she does work to have covers that fit the story with photos that fit the characters) was with her. James D. Magnnussen (who is on her latest book Finding Sovereignty) talked about his mother reading romance novels by the dozens as he was growing up and joking that one day he would be on one of the covers. By chance somebody saw his photo on Facebook and called and asked if he would be interested in doing a photo shoot. He had never thought of really going in that direction. He has now done three shoots and gets a kick out of going to talks and conferences. James doesn’t seem to have a web site but you can find him on Facebook.
On my list of things to do is to order new business cards. Kris has me thinking in different directions. I also asked her about ways to brand an author’s name. She suggested different fonts so I have some research to do also. A writer’s work is never done.